THE KYLIE COSMETICS
When Kylie Jenner launches a new collection through her eponymous makeup brand, fans almost always expect a bevy of new products. However, during the announcement of the Kylie 20th Birthday Collection, Jenner has decided to bring back some Kylie Cosmetics fan favorites.
She first teased a special #KylieTurns20 collection late last week: "4 more days till the REVEAL .. surprise! Can't wait for you guys to see this one 💕🎀 make sure you're following @kyliecosmetics instagram for all the updates. #KylieTurns20"
And then she finally released images of what she's dubbing the "Birthday Collection," all kitted out in various shades of pink: "Birthday Collection 🎀 launching August 1st at 3pm pst only on KylieCosmetics.com .. stay tuned on @kyliecosmetics xoxo"
On Tuesday, Jenner revealed every piece of her new Birthday Collection — called I Want It All — and it was a girly masterpiece of all things glitter and pink. From pink accented mini mattes and velvets to a gorgeous new face and eye palette with gorgeous shimmer and matte shades, the reality star and beauty mogul definitely made sure that her latest collection had a theme and everything fans would want including some returning favorites.
While the vast majority of the collection consists of brand new shades — including new Ultra Glow Highlighters — some of Jenner's collaboration with sister Khloe Kardashian and a lippie from her Valentine's Day collection are back in mini form for fans to enjoy.